Supposing you're doing an advertisement on a World's best camera that involves a picture or two into it. And you want to achieve the maximum quality of it since good picture of it portrays and attracts the consumer's attention.
So logically you would use the "best" camera to achieve such effect.
SO! How is it that the product (assuming it is really the best) that was suppose to be in the advertisement be of the best if you would use the very same camera that was suppose to be advertised?
Irony?!
**Ps. Photoshop or other picture enhancement program ruled out. :)