Pretty much shocking to see this when I don't even remember any of the official message saying "please book a date for iPhone 4!" kinda thingaloid.
However, I think the people really don't know what they are in for.
I will be expecting a large mayhem soon enough, probably anger mob marching to Singtel call centre @ orchard to complaint about the newly arrived iPhone 4 for being faulty and such.
Good luck!
(Im officially a betrayal to Apple in terms of it's mobile communications. But I'm pretty much loyal in it's computing and other staff. :))